Santa Monica College
3171 S Bundy Drive, Room 123
Los Angeles, CA 90066
Tuesday, December 4, 2012, 7:30 – 10am
With the global internet population exceeding 2 billion people and the “New Media” accounting for 3 times the market value of the traditional “Old Media”, it is critical to evaluate new trends in online marketing and the “New Media”. In this interactive and collaborative session, we will discuss:
- mCommerce vs eCommerce and the impact of SmartPhone sales overtaking PC sales. How will this impact your small business? What can you do to stay ahead of the game?
- Search Engine Optimization (SEO) vs personal lead generation. Google still accounts for 62% of the online advertising market with Facebook gaining steam. Has your business leveraged SEO effectively? Is SEO more effective than personal lead generation and relationship building techniques?
_______________________________________________________________________
SPEAKERSBardia Dejban, Founder at Lolay, Inc.
Bardia bootstrapped a successful mobile software and technology company, Lolay, Inc. launching dozens of mobile software projects for organizations such as Thomson Reuters, eHarmony, MyLife.com, Oversee, Live Nation, multiple IAC divisions and some great startups across the United States. Prior to founding Lolay, Bardia led CityGrid Media’s Mobile division and has served in a variety of leadership and technical roles within industries such as dating, payment card, banking, and advertisement including Senior Manager of Engineering at eHarmony.com where he led architecture/infrastructure and mobile efforts. Bardia’s prior roles include Intuit and S1 Corporation. He holds an MBA with Entrepreneurship specialization from the George L. Graziadio School of Business and Management at Pepperdine University.
Tyler Jorgenson, President at Four Sail, Inc.
As an entrepreneur Tyler focuses on building companies. From nutraceuticals to clothing accessories, Tyler has launched businesses and brands based on the demands of the market. He has owned a restaurant, a real estate company, a mortgage firm, retail websites and many other ventures. Tyler graduated from the University of Southern California, Marshall School of Business with an MBA in May 2012. He currently consults businesses on innovation and entrepreneurship and for the past 18 months, has hosted a radio show called “The BizNinja Radio Hour” that broadcasts weekly live on KCAA AM 1050 in Southern California.
_______________________________________________________________________
This event is proudly sponsored by: Contact Name: Office of Alumni Relations
Contact Email:
gsbmalumni@pepperdine.eduCost: $20
RSVP:
