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Small Business Breakfast Series - Using Analytics for Cost-Effective Marketing

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Santa Monica College
3171 S. Bundy Dr., Room 123
Los Angeles, California 90066
Tuesday, March 24, 2015, 7 – 10am

Marketing analytics allow marketers to be more effective at their jobs by reducing wasted marketing dollars. It permits essential insight into customer preferences and trends. Unfortunately for startups, the budget for marketing analytics is minimal, if not nonexistent. In this next Small Business Breakfast series, we are going to discuss how marketing analytics can help you become a more effective marketer. We will also direct you to low cost resources that will help you get there.

This event is the next in the Small Business Breakfast Series (SBBS) coordinated by Pepperdine's Graziadio Alumni Network of Los Angeles in conjunction with the Small Business Development Center. These events provide updated and relevant information to the small business owner, manager, or entrepreneur in an interactive setting. Each event is open to the public and will include appetizers or other refreshments.

Schedule:
7:30 - 8:00 AM Sign-in / Breakfast
8:00 - 9:00 AM Discussion of Topics
9:00 – 10:00 AM Networking

Contact Name: Graziadio School Office of Alumni Relations
Contact Emailgsbmalumni@pepperdine.edu
Speaker:  Christina Gallegos, Johnson & Johnson Armen Donigian, Burner (Ad Hoc Labs)
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