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Professional Branding and Interview Strategy

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Pepperdine University West LA Campus
6100 Center Dr.
Los Angeles, CA 90045
Saturday, April 9, 2016, 10am – 12pm

Joe Franco, Former HR Professional for over 30 years at ESPN Network, will be speaking on corporate culture, professional branding, and how to successfully complete an interview with companies like ESPN, Disney and other large companies.

Defining Your Brand
It is the intersection of your reputation vs. your aspirations and who you really are as a person and professional.

Topics covered include:

    In terms of reputation, what are you known for (what does everyone come to you for?)
    In terms of aspirations, what do you hope to achieve in your career or personal life?
    What are your passions, personal, innovative and professional skills (Resume)
    Social Media Presence: (LinkedIn)

The Voice
Utilizing the categories of the primetime series “The Voice” (Blind Auditions, Battle Round, Knock-out-rounds and “The Choice”) and relating them to the actual interview process used by corporate and business America.

Agenda
9:30am – 10:00am - Check in
10:00am – 11:30am – Building Your Brand Presentation w/ Q&A
11:30pm – 12:00pm – The Voice Workshop

Your Presenter:
Joe Franco’s broadcasting career spans five decades. A recipient of four national Emmy awards, Joe helped to pioneer the cable industry. Joe’s career began when a new network was in the making — the Entertainment and Sports Programming Network (ESPN). He played a pivotal role in the launch of ESPN’s 24-hour news/information network, ESPN News. In 2009, after 29 years of being on the front lines of live studio and remote productions, Joe became an ambassador for the ESPN brand with his transition to manager of university and diversity relations under human resources. Until 2013, Joe collaborated with more than 150 colleges and universities around the country, and influenced countless young people who were awarded internships, co-ops and entry level opportunities with ESPN.

Contact Name: Jessica Cheng
Contact Emailjessica.cheng@pepperdine.edu
Type of Workshop/Training: Professional Development
RSVPwww.eventbrite.com…


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