Pepperdine West Los Angeles Graduate Campus
6100 Center Dr., Los Angeles, CA 90045
Thursday, October 20, 2016, 7:30 – 10am
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Join us at the Pepperdine West Los Angeles Graduate Campus and learn invaluable information about what it means to be an entrepreneur. Breakfast provided.
Contact Name: Graziadio Office of Alumni and External Engagement
Contact Email: gsbmalumni@pepperdine.edu
Contact Phone: 310-568-5639
Speaker: Phat X. Chiem has more than 10 years of experience working in digital media. He is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Prior to establishing StoryCraft, he was a senior editor on the homepage team at Yahoo, managing a group of editors who source and package the stories that appear daily on Yahoo.com, one of the most popular content destinations on the Web. He has also worked as a freelance writer and journalist, including a stint as a business reporter for the Chicago Tribune. His new agency, StoryCraft, combines his background in journalism and content creation with his experience in business and management. He holds an MBA from Pepperdine's Graziadio School of Business and Management.
Cost: $20, A full refund will only be given if registration is canceled 48 hours prior to the event date.
RSVP:
More info: bit.ly…
6100 Center Dr., Los Angeles, CA 90045
Thursday, October 20, 2016, 7:30 – 10am
Join us at the Pepperdine West Los Angeles Graduate Campus and learn invaluable information about what it means to be an entrepreneur. Breakfast provided.
Consumers these days are looking to connect with companies on a much deeper level. They're seeking community, education, entertainment, and most of all, a sense of authenticity. Storytelling allows brands to speak to their customers in a way that builds lasting trust. No brand today can afford to ignore the power of stories to drive their business.
Join us at this breakfast and learn about:
- Why brand storytelling is the top business skill you need today
- How emerging companies can compete with the big guys by leveraging brand identity
- Why brand identity matters in a crowded marketplace, and especially in the digital environment
- How to improve your brand's communication strategy
- Best practices for tapping the power of brand storytelling
- Breaking down real-life examples of superb business storytelling
- How we've worked with brands to improve their story
Schedule:
7:30-8:00am Sign-in / Breakfast
8:00-9:00am Discussion of Topics
9:00-10:00am Networking
Contact Name: Graziadio Office of Alumni and External Engagement
Contact Email: gsbmalumni@pepperdine.edu
Contact Phone: 310-568-5639
Speaker: Phat X. Chiem has more than 10 years of experience working in digital media. He is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Prior to establishing StoryCraft, he was a senior editor on the homepage team at Yahoo, managing a group of editors who source and package the stories that appear daily on Yahoo.com, one of the most popular content destinations on the Web. He has also worked as a freelance writer and journalist, including a stint as a business reporter for the Chicago Tribune. His new agency, StoryCraft, combines his background in journalism and content creation with his experience in business and management. He holds an MBA from Pepperdine's Graziadio School of Business and Management.
Cost: $20, A full refund will only be given if registration is canceled 48 hours prior to the event date.
RSVP:
More info: bit.ly…