Pepperdine University-Irvine Graduate Campus
18111 Von Karman Avenue 324/326
Irvine, CA 92612
Saturday, October 21, 2017, 10am – 12pm
Marketing: Owner of the Brand
P.T. Barnum. Ray Kroc. Mary Kay Ash. Steve Jobs. Kim Kardashian. What do these historic figures have in common? Each took risks to pioneer and establish the underlying principles of marketing.
This presentation examines marketing’s role in the organization, as an intermediary between product development and sales. By identifying the differences between product marketing and marketing communications, we will explore how corporate marketing demands product/service ownership and an understanding of the customer's needs and desires. Marketing’s role in controlling communications between a company and its customers, and its interaction with a number of facets within a company, make it a thrilling position for those who enjoy variety and have a skill for translating needs into captivating messages.
When you finish this session, you will be able to:
Contact Name: Jessica Cheng
Contact Email: jessica.cheng@pepperdine.edu
Type of Workshop/Training: Professional Development
Speaker: Doug Wheaton, Senior Marketing Manager, MeridianLink, Pepperdine MBA, Full-time Program, 2005, Doug Wheaton is a marketing and communications professional with over 20 years of experience in driving demand to industry-leading B2B brands. By creating engaging experiences for customers, he has increased market share for brands and grown revenue for companies in the Identification, Security, Technology, Automotive and Financial Services market spaces. Doug is passionate about optimizing marketing ROI and customer entanglement with compelling value propositions. He provides a unique combination of strategic vision, experience and executional skills enabled by his experience managing international integrated marketing campaigns in the US, Asia and Latin America.
RSVP: www.eventbrite.com…
18111 Von Karman Avenue 324/326
Irvine, CA 92612
Saturday, October 21, 2017, 10am – 12pm
Marketing: Owner of the Brand
P.T. Barnum. Ray Kroc. Mary Kay Ash. Steve Jobs. Kim Kardashian. What do these historic figures have in common? Each took risks to pioneer and establish the underlying principles of marketing.
This presentation examines marketing’s role in the organization, as an intermediary between product development and sales. By identifying the differences between product marketing and marketing communications, we will explore how corporate marketing demands product/service ownership and an understanding of the customer's needs and desires. Marketing’s role in controlling communications between a company and its customers, and its interaction with a number of facets within a company, make it a thrilling position for those who enjoy variety and have a skill for translating needs into captivating messages.
When you finish this session, you will be able to:
- Identify the differences between product marketing and marketing communications
- Comprehend the responsibilities and drivers of those in marketing leadership roles
- Understand the strategic vision and day-to-day tasks required by those in marketing functions
Contact Name: Jessica Cheng
Contact Email: jessica.cheng@pepperdine.edu
Type of Workshop/Training: Professional Development
Speaker: Doug Wheaton, Senior Marketing Manager, MeridianLink, Pepperdine MBA, Full-time Program, 2005, Doug Wheaton is a marketing and communications professional with over 20 years of experience in driving demand to industry-leading B2B brands. By creating engaging experiences for customers, he has increased market share for brands and grown revenue for companies in the Identification, Security, Technology, Automotive and Financial Services market spaces. Doug is passionate about optimizing marketing ROI and customer entanglement with compelling value propositions. He provides a unique combination of strategic vision, experience and executional skills enabled by his experience managing international integrated marketing campaigns in the US, Asia and Latin America.
RSVP: www.eventbrite.com…