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Integrated Analytics at NBCUniversal: Integrating Film, TV, and Theme Park Businesses

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Drescher Graduate Campus, Malibu Room L1
Monday, February 11, 2013, 5:15 – 7pm

Integrated information for a film, TV show and theme park in an enterprise data warehouse yields significant business intelligence for management decision making, both operational as well as strategic. The implications over the product life cycle of Studio IP are vital in the various channels of distribution for revenue growth, efficiency in the supply chain and brand building. This presentation will demonstrate how the IS staff and the business leaders have come together to convert information into greater economic outcomes.

**Note: This event is a prerequisite for those students interested in attending the NBCUniversal on-site visit on February 15th, 2013.

Contact Name: Sharon Hunt
Contact Emailsharon.hunt@pepperdine.edu
Contact Phone: 352-682-3740
Speaker: Bryan Rockoff, Director of Enterprise Warehousing at NBCUniversal
Cost: Free
RSVPsharon.hunt@pepperdine.edu


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