Pepperdine West LA Campus
6100 Center Dr.
Los Angeles, CA 90045
Saturday, March 14, 2020, 10am – 1pm
We all recognize strong brands e.g. Apple or Mercedes, but not so much the psyche of human misjudgment that allows brands to take over our decision-making process and manipulate us. Understanding the psychology of personal branding is the basis for developing personal brand script and communicating personal and professional brand with authenticity. While there is wealth of information available on the Internet and in the bookstores that provides insight into personal branding via surface-level techniques leveraging social networks, Twitter, Instagram, and Facebook etc., the workshop takes deep dive into the psychological biases associated with branding as well as the semantics for constructing personal brand for professional success.
Contact Name: Jessica Cheng
Contact Email: jessica.cheng@pepperdine.edu
Type of Workshop/Training: Professional Development
Speaker: Vibhu Sinha worked at PricewaterhouseCoopers/Strategy& Advisory in the strategy consulting capacity and provided product and industry assessment, branding, and mergers and acquisition diligence services to global real-estate, premier private equity and hedge fund managers. Prior to his stint in strategy consulting, Vibhu worked as Vice President at Trust Company of the West (TCW), a global $100+ billion asset manager. He began his career in financial services in 2004 as an Analyst at New Century, a $50 billion asset manager, prior to joining TCW. Vibhu completed his MBA with Honors from UCLA Anderson, where he was an honorary member of Vistage International, a CEO-mentorship organization. He has also authored an investment research paper on Hungarian Debt Crisis, in collaboration with the Hungarian Central Bank in Budapest. He is a Chartered Alternative Investment Analyst (CAIA) credential holder and recipient of the Presidential Award for Volunteer Service from The White House.
RSVP: Students Register: gtscandidate.mbafocus.com…, Alumni Register: gtscandidate.mbafocus.com…
6100 Center Dr.
Los Angeles, CA 90045
Saturday, March 14, 2020, 10am – 1pm
We all recognize strong brands e.g. Apple or Mercedes, but not so much the psyche of human misjudgment that allows brands to take over our decision-making process and manipulate us. Understanding the psychology of personal branding is the basis for developing personal brand script and communicating personal and professional brand with authenticity. While there is wealth of information available on the Internet and in the bookstores that provides insight into personal branding via surface-level techniques leveraging social networks, Twitter, Instagram, and Facebook etc., the workshop takes deep dive into the psychological biases associated with branding as well as the semantics for constructing personal brand for professional success.
Contact Name: Jessica Cheng
Contact Email: jessica.cheng@pepperdine.edu
Type of Workshop/Training: Professional Development
Speaker: Vibhu Sinha worked at PricewaterhouseCoopers/Strategy& Advisory in the strategy consulting capacity and provided product and industry assessment, branding, and mergers and acquisition diligence services to global real-estate, premier private equity and hedge fund managers. Prior to his stint in strategy consulting, Vibhu worked as Vice President at Trust Company of the West (TCW), a global $100+ billion asset manager. He began his career in financial services in 2004 as an Analyst at New Century, a $50 billion asset manager, prior to joining TCW. Vibhu completed his MBA with Honors from UCLA Anderson, where he was an honorary member of Vistage International, a CEO-mentorship organization. He has also authored an investment research paper on Hungarian Debt Crisis, in collaboration with the Hungarian Central Bank in Budapest. He is a Chartered Alternative Investment Analyst (CAIA) credential holder and recipient of the Presidential Award for Volunteer Service from The White House.
RSVP: Students Register: gtscandidate.mbafocus.com…, Alumni Register: gtscandidate.mbafocus.com…