Zoom
Thursday, July 9, 2020, 11am – 12pm
Alumnus and marketing expert, Anthony Kennada ('08), will join the Seaver Speaker Series on July 9, 2020. Kennada will share his passion for marketing, and his career path to success.
A self-described business-to-consumer marketer trapped in a business-to-business marketer’s body, Kennada has an impressive resume. He is currently the Chief Marketing Officer at Front- the leading customer communications platform that transforms work into impact, and previously was the founding Chief Marketing Officer of Gainsight. Kennada is credited with creating the Customer Success category -- a novel business imperative, profession and software category.
In 2019 his marketing playbook was published at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love.
He has previously worked at Box, LiveOffice and Symantec, and serves as an active investor, advisor, and board member to enterprise software startups around the globe.
We know Anthony will add a valuable conversation to the Seaver Speaker Series and we can't wait for you learn all about his journey after Pepperdine.
Contact Name: Chad Quinones
Contact Email: chad.quinones@pepperdine.edu
Speaker: Anthony Kennada ('08) | Chief Marketing Officer of Front (frontapp.com)
RSVP: engage.pepperdine.edu…
More info: engage.pepperdine.edu…
Thursday, July 9, 2020, 11am – 12pm
Alumnus and marketing expert, Anthony Kennada ('08), will join the Seaver Speaker Series on July 9, 2020. Kennada will share his passion for marketing, and his career path to success.
A self-described business-to-consumer marketer trapped in a business-to-business marketer’s body, Kennada has an impressive resume. He is currently the Chief Marketing Officer at Front- the leading customer communications platform that transforms work into impact, and previously was the founding Chief Marketing Officer of Gainsight. Kennada is credited with creating the Customer Success category -- a novel business imperative, profession and software category.
In 2019 his marketing playbook was published at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love.
He has previously worked at Box, LiveOffice and Symantec, and serves as an active investor, advisor, and board member to enterprise software startups around the globe.
We know Anthony will add a valuable conversation to the Seaver Speaker Series and we can't wait for you learn all about his journey after Pepperdine.
Contact Name: Chad Quinones
Contact Email: chad.quinones@pepperdine.edu
Speaker: Anthony Kennada ('08) | Chief Marketing Officer of Front (frontapp.com)
RSVP: engage.pepperdine.edu…
More info: engage.pepperdine.edu…