Wilburn Auditorium, Drescher Graduate Campus
Saturday, October 29, 2022, 11am – 1pm
The Future of Luxury... Is “Made In Italy” Ready?
October 29, 2022 | 11:00 AM – 1:00 PM | Wilburn Auditorium, Drescher Graduate Campus
Join us for an interactive discussion on how the metaverse and Gen Z will influence brand recognition, intellectual property, and the future of luxury. The business of luxury goods and services, many made in Italy, has faced and survived critical social and economic challenges over time – from gaining relevance among new affluent markets and transitioning to the digital economy, to navigating the impact on retail from the COVID-19 pandemic and the resultant supply chain crisis. Will established luxury brands and Made-in-Italy succeed in adapting to Gen Z and the metaverse?
Our panel of experts and professionals from all facets of the industry will highlight the challenges, marketing and legal best practices, and essential strategies for gaining market share with Gen Z.
Speakers:
Daniel Langer
CEO, Équité
Executive Professor of Luxury Strategy, Pepperdine Graziadio Business School
Paolo Beconcini
Consultant and Head of China IP Team, Intellectual Property
Squire Patton Boggs
Davide Accomazzo
Chief Investment Officer, THALASSA CAPITAL LLC
Instructor of Finance, Pepperdine Graziadio Business School
Marisol Mork
Partner, Advertising, Media & Brands
Squire Patton Boggs
Please join us for an interactive and engaging discussion. Attendance is limited and RSVP is required for this in-person event.
Contact Name: Diane Singel
Contact Email: diane.singel@pepperdine.edu
RSVP: web.cvent.com…
More info: web.cvent.com…
Saturday, October 29, 2022, 11am – 1pm
The Future of Luxury... Is “Made In Italy” Ready?
October 29, 2022 | 11:00 AM – 1:00 PM | Wilburn Auditorium, Drescher Graduate Campus
Join us for an interactive discussion on how the metaverse and Gen Z will influence brand recognition, intellectual property, and the future of luxury. The business of luxury goods and services, many made in Italy, has faced and survived critical social and economic challenges over time – from gaining relevance among new affluent markets and transitioning to the digital economy, to navigating the impact on retail from the COVID-19 pandemic and the resultant supply chain crisis. Will established luxury brands and Made-in-Italy succeed in adapting to Gen Z and the metaverse?
Our panel of experts and professionals from all facets of the industry will highlight the challenges, marketing and legal best practices, and essential strategies for gaining market share with Gen Z.
Speakers:
Daniel Langer
CEO, Équité
Executive Professor of Luxury Strategy, Pepperdine Graziadio Business School
Paolo Beconcini
Consultant and Head of China IP Team, Intellectual Property
Squire Patton Boggs
Davide Accomazzo
Chief Investment Officer, THALASSA CAPITAL LLC
Instructor of Finance, Pepperdine Graziadio Business School
Marisol Mork
Partner, Advertising, Media & Brands
Squire Patton Boggs
Please join us for an interactive and engaging discussion. Attendance is limited and RSVP is required for this in-person event.
Contact Name: Diane Singel
Contact Email: diane.singel@pepperdine.edu
RSVP: web.cvent.com…
More info: web.cvent.com…