Santa Monica College
3171 S. Bundy Dr., Room 123
Santa Monica, CA
Friday, June 21, 2013, 7:30 – 10am
Join us for a light continental breakfast and an interactive discussion on how small businesses and entrepreneurs can leverage social media for their ventures plus distinguish between competitor vs. competitive market intelligence. Presented by the Graziadio Alumni Network of Los Angeles.
How to Leverage Social Media for Your Small Business
Social media is an indispensable piece of the marketing channel that will continue to evolve for years to come. According to The CMO Survey, social media spending as a percentage of marketing budgets will more than double over the next five years from 8 percent to 21.6 percent. Is your small business ready to ride this digital wave of marketing? We will discuss specific marketing techniques that will help leverage your business to keep up with the varying demands of social media in today’s marketplace.
Competitor vs. Competitive Market Intelligence
Are you aware of the difference between competitive and competitor? For the majority of businesspeople, these terms are synonymous. We will demonstrate that understanding the difference will lead to the success of your small business.
Schedule
7:30 - 8:00 a.m. - Sign-in / Breakfast
8:00 - 9:00 a.m. - Presentation and Q&A
9:00 - 10:00 a.m. - Networking
In partnership with:
About the Small Business Breakfast Series
This event is part of the Small Business Breakfast Series (SBBS), coordinated by Pepperdine's Graziadio Alumni Network of Los Angeles in conjunction with the Small Business Development Center. These events provide updated and relevant information to the small business owner, manager, or entrepreneur in a classroom-like setting.
Each event is open to the public and will include appetizers or other refreshments. For more information on the Small Business Breakfast Series, other aspects of the Graziadio Alumni Network's small business outreach, or how you can get involved, please contact the Graziadio Alumni Relations office at gsbmalumi@pepperdine.edu.
Contact Name: Graziadio School Office of Alumni Services
Contact Email: gsbmalumni@pepperdine.edu
Contact Phone: (310) 568-5639
Speaker: Jennifer Beever, Founder, New Incite, Jennifer Beever has been getting marketing results for clients through search engine optimization, websites and online marketing since 1998. In 2009, she became an Inbound Marketing Certified Professional. Jennifer has worked with many B2B companies and organizations, including: IBM, Computer Associates, System Software Associates, Marcam, Informix, ORACLE, Nissin Foods and the California Institute of Technology (Caltech) IRC. She is an alumna of the Graziadio School of Business and Management at Pepperdine University. Jennifer is originally from Maine where she got her B.A. in English and American Studies at Colby College., Seena Sharp, Founder, Sharp Market Intelligence, Seena Sharp is a pioneer, establishing the first competitive intelligence firm in the US, Sharp Market Intelligence. Clients range from Fortune 500 firms to less familiar names in more than 200 industries globally. Seena was asked to write a book on competitive intelligence advantage. She earned her master’s degree in mathematics from New York University, has received numerous awards, and speaks globally.
Cost: $20 (includes breakfast)
RSVP:
3171 S. Bundy Dr., Room 123
Santa Monica, CA
Friday, June 21, 2013, 7:30 – 10am
Join us for a light continental breakfast and an interactive discussion on how small businesses and entrepreneurs can leverage social media for their ventures plus distinguish between competitor vs. competitive market intelligence. Presented by the Graziadio Alumni Network of Los Angeles.
How to Leverage Social Media for Your Small Business
Social media is an indispensable piece of the marketing channel that will continue to evolve for years to come. According to The CMO Survey, social media spending as a percentage of marketing budgets will more than double over the next five years from 8 percent to 21.6 percent. Is your small business ready to ride this digital wave of marketing? We will discuss specific marketing techniques that will help leverage your business to keep up with the varying demands of social media in today’s marketplace.
Competitor vs. Competitive Market Intelligence
Are you aware of the difference between competitive and competitor? For the majority of businesspeople, these terms are synonymous. We will demonstrate that understanding the difference will lead to the success of your small business.
Schedule
7:30 - 8:00 a.m. - Sign-in / Breakfast
8:00 - 9:00 a.m. - Presentation and Q&A
9:00 - 10:00 a.m. - Networking
In partnership with:
About the Small Business Breakfast Series
This event is part of the Small Business Breakfast Series (SBBS), coordinated by Pepperdine's Graziadio Alumni Network of Los Angeles in conjunction with the Small Business Development Center. These events provide updated and relevant information to the small business owner, manager, or entrepreneur in a classroom-like setting.
Each event is open to the public and will include appetizers or other refreshments. For more information on the Small Business Breakfast Series, other aspects of the Graziadio Alumni Network's small business outreach, or how you can get involved, please contact the Graziadio Alumni Relations office at gsbmalumi@pepperdine.edu.
Contact Name: Graziadio School Office of Alumni Services
Contact Email: gsbmalumni@pepperdine.edu
Contact Phone: (310) 568-5639
Speaker: Jennifer Beever, Founder, New Incite, Jennifer Beever has been getting marketing results for clients through search engine optimization, websites and online marketing since 1998. In 2009, she became an Inbound Marketing Certified Professional. Jennifer has worked with many B2B companies and organizations, including: IBM, Computer Associates, System Software Associates, Marcam, Informix, ORACLE, Nissin Foods and the California Institute of Technology (Caltech) IRC. She is an alumna of the Graziadio School of Business and Management at Pepperdine University. Jennifer is originally from Maine where she got her B.A. in English and American Studies at Colby College., Seena Sharp, Founder, Sharp Market Intelligence, Seena Sharp is a pioneer, establishing the first competitive intelligence firm in the US, Sharp Market Intelligence. Clients range from Fortune 500 firms to less familiar names in more than 200 industries globally. Seena was asked to write a book on competitive intelligence advantage. She earned her master’s degree in mathematics from New York University, has received numerous awards, and speaks globally.
Cost: $20 (includes breakfast)
RSVP: